THE MVEye has released its latest consumer research report, Timeless Taste: Unveiling Women's Choices in Luxury Watches. This comprehensive study delves into the luxurious world of high-income female watch connoisseurs in the United States, offering unprecedented insights into their preferences and purchasing behaviors within the luxury watch market.
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GRADUATING PROJECT Submitted in fulfilment of requirements of Master's in Science degree MSC International Luxury Brand Management A classic graduation project created and submitted by : Shweta KUMARI(ETU20212633) RSB , Rennes, France -35000 Date of submission : 28/08/2023. Purpose : The purpose of this study is to bring insights about lab grown diamond products and their potential future in luxury industry. The aim of this study is to analyse perceived value of the LGD by the diamond industry, luxury brands and their target consumers and its acceptance and usage in near future by them.
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The earliest known mention of a birthday celebration (around 3,000 B.C.E.) was a Pharaoh's. The Greeks added candles to cakes. Ancient Romans were the first to celebrate birthdays for the common man (but just the men). The contemporary birthday cakes were invented by German bakers in the 1800’s. There doesn’t seem to be a defining history of when jewelry was given as birthday gifts, but we do know that 180,000 year old mummies have been found wearing self-adornment items Couldn’t some have been birthday gifts?
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We studied 330 respondents in June 2023 - USA only - All ages - 50% men, 50% women - 58% of men are fathers. Here are the results...
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It’s Show Time Again and The Jewelry Business is Coming Out to Play Industry trade shows are alive and well in 2023. The jewelry industry trade shows are alive and well in 2023, according to a recent market research study conducted by THE MVEye (MVI Marketing LLC). The study, completed by members of the jewelry trade, including retailers, wholesalers, designers, and manufacturers, focused on their likelihood to attend jewelry trade shows in 2023. "The results of this study are very encouraging for the jewelry industry," said Liz Chatelain, President of THE MVEye. "Despite the challenges faced by the industry in recent years, it is clear that trade shows remain a vital part of the business landscape."
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U.S. consumers are excited about celebrating Valentine’s Day with 73% indicating that they will do something to celebrate. Thirty-seven percent said that they will spend more on giving gifts than they did last year. Valentine’s Day has historically been a dining out, flowers and chocolate holiday with jewelry coming in as a distant fourth. During the past 3 years of COVID, jewelry giving increased. This year’s research shows that jewelry is still a major gift category with approximately 25% of respondents planning to give fine jewelry as a gift. Almost all the jewelry will have gemstones with 38% mined diamonds and 16% lab grown diamonds. A larger percentage of women (28%) who indicated they would give jewelry chose lab-grown diamonds vs. 8% of men. “Many women see lab-grown diamond as their jewelry of choice for gifts,” said Liz Chatelain, President, THE MVEye who added, “The wide of assortment and price points have given them greater opportunity to give fine jewelry in recent years.” Of those giving jewelry, about 56% will spend over $300, while 44% will spend under $300. Men are the big spenders for jewelry: 74% say they will spend over $300 versus 29% of women who will spend that much. This research shows a projected spend increase for fine jewelry of 8% over 2022 and a 24% over 2018. Necklaces or rings are the top products selected for women and rings or bracelets for men. This study was conducted with over 300 U.S. consumers between the ages of 18 and 70.
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Our objective with this research study was to understand the lab-grown diamond industry's use of and commitment to Rap pricing.
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Silver Promotion Service sponsored this U.S. consumer research study to gauge the attitude toward and purchase intent for fine jewelry. The results show a high level of pent-up demand for jewelry, as well as intent to buy silver jewelry during the COVID-19 pandemic and after quarantines are lifted.
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This MVI Marketing study was deployed the day after Mother's Day 2020. The objective was to understand how fine jewelry and watches fared compared to other typical Mother's Day gifts and how COVID-19 affected the Mother's Day holiday.
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MVI recently completed another in a series of quantitative research studies with Luxury Self Purchasing Females (SPFs) to better understand the opportunity with this unique growth demographic for luxury consumer goods. This study focused on 4 key product segments: Jewelry, Handbags, Travel and Lab Grown Diamonds.
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Today’s consumers of food, household products and even cars are demanding to know more about the origin of the products they buy and how they came to market. Many of the major industries are now sharing this type of information with their retailers and consumers alike backed up by independent 3rd party verified marketing claims.
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The Women’s Jewelry Association’s Gender Equality Project released the results of its first survey, which asked members of the gem, jewelry, and watch industries to comment on workplace practices where gender could be a factor.
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In every new product launch there are identifiable, pivotal events that lead to their success, and 2018 was a landmark year for lab-grown diamonds. As the year progressed, lab-grown diamonds continued their unmistakable upward trajectory demonstrated by increased acceptance among diamond dealers, jewelry manufacturers, retailers and most importantly, consumers.
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It is projected that Hispanics will account for 30 percent of the total USA population by 2050. With 44 million Hispanics in the USA today, having the ability to reach the Hispanic consumer is invaluable to any jewelry retailer, manufacturer or consumer brand.
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