Research Report

MVI recently completed another in a series of quantitative research studies with Luxury Self Purchasing Females (SPFs) to better understand the opportunity with this unique growth demographic for luxury consumer goods.

Luxury Self Purchasing Female Research Report

MVI recently completed another in a series of quantitative research studies with Luxury Self Purchasing Females (SPFs) to better understand the opportunity with this unique growth demographic for luxury consumer goods. This study focused on 4 key product segments: Jewelry, Handbags, Travel and Lab Grown Diamonds.

MVI’s 2019 SPF research study identified 2 key value drivers of why respondents purchased luxury for themselves as…so they can get exactly what they want and to celebrate a milestone.

Report Features

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