Silver Promotion Service sponsored this U.S. consumer research study to gauge the attitude toward and purchase intent for fine jewelry. The results show a high level of pent-up demand for jewelry, as well as intent to buy silver jewelry during the COVID-19 pandemic and after quarantines are lifted.
Read More›This MVI Marketing study was deployed the day after Mother's Day 2020. The objective was to understand how fine jewelry and watches fared compared to other typical Mother's Day gifts and how COVID-19 affected the Mother's Day holiday.
Read More›MVI recently completed another in a series of quantitative research studies with Luxury Self Purchasing Females (SPFs) to better understand the opportunity with this unique growth demographic for luxury consumer goods. This study focused on 4 key product segments: Jewelry, Handbags, Travel and Lab Grown Diamonds.
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