Stay up to date with the latest research from THE MVEye

Artisanal Gold Study - Building Transparency into the Gold Supply Chain

MVI Marketing LLC (THE MVEye) benchmark gold study reveals consumers know little about the source of the gold in their jewelry. There is great opportunity for the jewelry industry to increase transparency in the gold supply chain. Knowing the origin of their gold is important to 51% of respondents: 20% do base their purchase decision on this knowledge, while 31% say they’d like to know, and it may impact their decision. Of the 21% who said they do not consider it, 26% were women and 9% were men.
Read More›
Gaining Critical Mass 2020 Lab-Grown Diamond Consumer & Trade Research Report

MVI Marketing LLC (THE MVEye), the leader in market research for the global gem, jewelry and watch industries, today announced the completion of its 2020 Lab-Grown Diamond Consumer and Trade Market Research Report entitled Gaining Critical Mass. The report is the result of comprehensive, quantitative online studies and video interviews with consumers, along with one on one evaluations of jewelry retailers.
Read More›
Consumer Pent Up Demand Silver Jewelry Research

Silver Promotion Service sponsored this U.S. consumer research study to gauge the attitude toward and purchase intent for fine jewelry. The results show a high level of pent-up demand for jewelry, as well as intent to buy silver jewelry during the COVID-19 pandemic and after quarantines are lifted.
Read More›

View Our Just Released Artisanal Gold Study