The goal for this research was to gather Global Voices from jewelry retailers and consumers to understand their opinions on the biggest change to the fine jewelry industry since the early 90s when the Argyle Diamond mine came online.... Rapid acceptance of lab-grown diamonds (LGDs).
Read the Report›It Takes a Long Time to Become Young Lab-Grown Diamonds and the Next Gen Consumer in 2022 “This study once again re-iterates that the most powerful demographic forces behind ongoing diamond consumption are the 20- to 35-year-old Millennial and Gen Z consumers,” said Liz Chatelain, president of THE MVEye. “They are embracing each other and embracing lab-grown diamonds as the symbol of their love.” The report title is a quote from Pablo Picasso, who felt it took him a long time to draw the way children do, something he strove for in his later works.
Read More›If you've ever spent even a small amount of time with kids, you know one thing for certain. They can smell a grown up's b.s., baloney, fibs, lies, and fabrications a mile away. The same is true for today's next gen jewelry consumers and THE MVEye's research categorically supports this. Today's jewelry consumer can smell greenwashing, fluff and spin a mile away and unlike forgiving children, once a brand, store or product gets caught by today's jewelry consumer, they will not get a second chance.
Read More›The Cultured Pearl Association of America engaged MVI Marketing LLC (THE MVEye) to conduct an independent consumer market research survey to assess current consumer preferences and likely behavior related to cultured pearls and cultured pearl jewelry. This is the first major U.S. consumer study focused on cultured pearls, and will serve as a benchmark for future market research. The objective of the survey is to identify consumer shopping and buying patterns related to cultured pearls and pearl jewelry, and differences among various demographics to identify opportunities for the pearl industry.
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