The Cultured Pearl Association of America engaged MVI Marketing LLC (THE MVEye) to conduct an independent consumer market research survey to assess current consumer preferences and likely behavior related to cultured pearls and cultured pearl jewelry. This is the first major U.S. consumer study focused on cultured pearls, and will serve as a benchmark for future market research. The objective of the survey is to identify consumer shopping and buying patterns related to cultured pearls and pearl jewelry, and differences among various demographics to identify opportunities for the pearl industry.
Read More›THE MVEye reveals in this report rich data obtained in its first consumer survey of the European market. Deployed March 18 through April 6, 2021 in five countries — France, Italy, Germany, Spain and Great Britain, more than 1,530 respondents (a little over 300 from each country) completed the study. Only respondents who received or purchased fine jewellery valued over 250 Euro/220 British Sterling Pounds (US$300) within the past three years, with at least one being diamond jewellery, were admitted into the survey.
Read More›Over 93% of U.S. jewelry consumers Love or Like ALL three precious colored gemstones - emerald, ruby and sapphires. This is according to the Fall 2020 Comprehensive Consumer and Trade Colored Gemstone Market Research Study report, from MVI Marketing LLC (THE MVEye), the leader in market research for the global gem, jewelry and watch industries.
Read More›
