THE MVEye provides Market Research & Strategic Consulting for the global gem, jewelry, and watch industries

Download Our Latest Report›

THE MVEye provides Market Research & Strategic Consulting for the global gem, jewelry, and watch industries

Download Our Latest Report›

THE MVEye provides Market Research & Strategic Consulting for the global gem, jewelry, and watch industries

Download Our Latest Report›

Latest Research Reports

Stay up to date with the latest research from THE MVEye

It Takes a Long Time to Become Young LGD Research Report

It Takes a Long Time to Become Young Lab-Grown Diamonds and the Next Gen Consumer in 2022 “This study once again re-iterates that the most powerful demographic forces behind ongoing diamond consumption are the 20- to 35-year-old Millennial and Gen Z consumers,” said Liz Chatelain, president of THE MVEye. “They are embracing each other and embracing lab-grown diamonds as the symbol of their love.” The report title is a quote from Pablo Picasso, who felt it took him a long time to draw the way children do, something he strove for in his later works.
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What Todays Jewelry Consumer Wants- 3rd Party Certification Matters

If you've ever spent even a small amount of time with kids, you know one thing for certain. They can smell a grown up's b.s., baloney, fibs, lies, and fabrications a mile away. The same is true for today's next gen jewelry consumers and THE MVEye's research categorically supports this. Today's jewelry consumer can smell greenwashing, fluff and spin a mile away and unlike forgiving children, once a brand, store or product gets caught by today's jewelry consumer, they will not get a second chance.
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Ancient Treasure, Modern Luster- A Benchmark Study of Consumer Preferences for Pearls

The Cultured Pearl Association of America engaged MVI Marketing LLC (THE MVEye) to conduct an independent consumer market research survey to assess current consumer preferences and likely behavior related to cultured pearls and cultured pearl jewelry. This is the first major U.S. consumer study focused on cultured pearls, and will serve as a benchmark for future market research. The objective of the survey is to identify consumer shopping and buying patterns related to cultured pearls and pearl jewelry, and differences among various demographics to identify opportunities for the pearl industry.
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