Ancient Treasure, Modern Luster- A Benchmark Study of Consumer Preferences for Pearls

Ancient Treasure, Modern Luster- A Benchmark Study of Consumer Preferences for Pearls

$250.00

The Cultured Pearl Association of America engaged MVI Marketing LLC (THE MVEye) to conduct an independent consumer market research survey to assess current consumer preferences and likely behavior related to cultured pearls and cultured pearl jewelry. This is the first major U.S. consumer study focused on cultured pearls, and will serve as a benchmark for future market research. The objective of the survey is to identify consumer shopping and buying patterns related to cultured pearls and pearl jewelry, and differences among various demographics to identify opportunities for the pearl industry.

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Colored Gemstones Capture More Consumer and Trade Attention

Colored Gemstones Capture More Consumer and Trade Attention

$250.00

Over 93% of U.S. jewelry consumers Love or Like ALL three precious colored gemstones - emerald, ruby and sapphires. This is according to the Fall 2020 Comprehensive Consumer and Trade Colored Gemstone Market Research Study report, from THE MVEye, the leader in market research for the global gem, jewelry and watch industries. “Precious color is once again a clear winner for the consumer seeking fresh looks in fine jewelry styles and for the trade trying to capture the imagination of self-purchasing females and next gen jewelry buyers,” said Marty Hurwitz, CEO THE MVEye.

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New Tech Meets Old World- Lab-Grown Diamonds Awareness & Acceptance in Western Europe

New Tech Meets Old World- Lab-Grown Diamonds Awareness & Acceptance in Western Europe

$250.00

THE MVEye reveals in this report rich data obtained in its first consumer survey of the European market. Deployed March 18 through April 6, 2021 in five countries — France, Italy, Germany, Spain and Great Britain, more than 1,530 respondents (a little over 300 from each country) completed the study. Only respondents who received or purchased fine jewellery valued over 250 Euro/220 British Sterling Pounds (US$300) within the past three years, with at least one being diamond jewellery, were admitted into the survey.

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Artisanal Gold Study - Building Transparency into the Gold Supply Chain

Artisanal Gold Study - Building Transparency into the Gold Supply Chain

$250.00

MVI Marketing LLC (THE MVEye) benchmark gold study reveals consumers know little about the source of the gold in their jewelry. There is great opportunity for the jewelry industry to increase transparency in the gold supply chain. Knowing the origin of their gold is important to 51% of respondents: 20% do base their purchase decision on this knowledge, while 31% say they’d like to know, and it may impact their decision. Of the 21% who said they do not consider it, 26% were women and 9% were men.

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Gaining Critical Mass 2020 Lab-Grown Diamond Consumer & Trade Research Report

Gaining Critical Mass 2020 Lab-Grown Diamond Consumer & Trade Research Report

$250.00

MVI Marketing LLC (THE MVEye), the leader in market research for the global gem, jewelry and watch industries, today announced the completion of its 2020 Lab-Grown Diamond Consumer and Trade Market Research Report entitled Gaining Critical Mass. The report is the result of comprehensive, quantitative online studies and video interviews with consumers, along with one on one evaluations of jewelry retailers.

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