Colored Gemstones Capture More Consumer and Trade Attention

Colored Gemstones Capture More Consumer and Trade Attention

$125.00

9 February 2021- Austin, Texas: Over 93% of U.S. jewelry consumers Love or Like ALL three precious colored gemstones - emerald, ruby and sapphires. This is according to the Fall 2020 Comprehensive Consumer and Trade Colored Gemstone Market Research Study report, from MVI Marketing LLC (THE MVEye), the leader in market research for the global gem, jewelry and watch industries. “Precious color is once again a clear winner for the consumer seeking fresh looks in fine jewelry styles and for the trade trying to capture the imagination of self-purchasing females and next gen jewelry buyers,” said Marty Hurwitz, CEO of MVI Marketing LLC (THE MVEye), who adds, “bridal jewelry with precious colored gemstones saw the largest category increase from both consumers and jewelry retailers.” Rupak Sen, VP of Marketing & Sales of FURA, an international colored gemstone mining company which commissioned this research, noted: “Our entire team at FURA along with our customers are excited about the positive results this research study has found regarding the opportunity for growth in the precious gemstone category.”

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Artisanal Gold Study - Building Transparency into the Gold Supply Chain

Artisanal Gold Study - Building Transparency into the Gold Supply Chain

$125.00

MVI Marketing LLC (THE MVEye) benchmark gold study reveals consumers know little about the source of the gold in their jewelry. There is great opportunity for the jewelry industry to increase transparency in the gold supply chain. Knowing the origin of their gold is important to 51% of respondents: 20% do base their purchase decision on this knowledge, while 31% say they’d like to know, and it may impact their decision. Of the 21% who said they do not consider it, 26% were women and 9% were men.

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Gaining Critical Mass 2020 Lab-Grown Diamond Consumer & Trade Research Report

Gaining Critical Mass 2020 Lab-Grown Diamond Consumer & Trade Research Report

$125.00

MVI Marketing LLC (THE MVEye), the leader in market research for the global gem, jewelry and watch industries, today announced the completion of its 2020 Lab-Grown Diamond Consumer and Trade Market Research Report entitled Gaining Critical Mass. The report is the result of comprehensive, quantitative online studies and video interviews with consumers, along with one on one evaluations of jewelry retailers.

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