OWN IT

Brands, Retail, Video

OWN IT

Edgy New Zales TV Ad Hits the Spot

They’ve been workin’ overtime at Signet to get the message out to the next gen consumer. And their new Zales TV ad has really nailed it.

It’s young, urban, hip, hop, diverse, gritty and EDGY!

Have a look below. This one is sure to capture the target demographic that all jewelry retail is desperate for…

“Jewelry is not just about marking milestones; it’s about elevating everyday moments. With this new campaign we’re inviting our customers to embrace their individuality, wear what they love, and, most importantly, Own It.”

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