THE MVEye‘s recent consumer and trade research questions continue to show how the gulf between what consumers want and how they feel about jewelry shopping vs. what the trade thinks they want or how they feel, is still far apart.
We recently asked jewelry retailers, manufacturers and wholesalers:
Which one word best describes the emotion a consumer feels the first time they enter a jewelry store?
Top 3 responses were:
Happiness
Fear
Boredom
Then we asked jewelry consumers (ages 21-39)
Which one word best describes the emotion you felt the first time you entered a jewelry store?
Top 3 responses were:
Excitement
Happiness
Joy
