Cem Dogan MVEye Marty Interview Transcript

Veynou is first of all a luxury brand house. That is how we see ourselves. The idea is that we create high quality jewelry with 100% lab grown diamonds and gemstones. Our jewelry is being produced in Pforzheim in Germany, which has historically been the major jewelry production hub in Germany and that is where our jewelry is being handcrafted.

Brand building and storytelling. In the end, we are selling a product that is highly emotional and we are accompanying our customers in their most emotional moments.  So why should we just focus on affordability or accessibility? That is what most of the other players are doing. They focus on the affordability side on the price benefits or   pricing benefits of lab grown diamonds while we focus on luxury positioning.

First of all, we ship globally. So we are seeing customer interest from even Japan, Australia, also the US.

Getting bespoke products is one of the major retail trends. The millennials want or the new generation of customers want to add their own touch to their product. So we mostly do that. Especially with engagement rings. So most of our engagement ring customers want to add their little touch. Maybe a hidden gemstone. We even did things like adding the colors of their country flag inside the ring as a hidden gemstone. It was a half Spanish half Venezuelan customer. I love that. So we did that on the lower part of the inside and then on the top part. So our customers love to do bespoke products with us and there we are also very strong. So we create the designs together with them.

Omni channel is a strong part of our strategy and also a strong part of how we want to develop that brand further. You have to be there where the customer wants you to be in the end where the customer is present and where you can capture the awareness of the customer.

We are coming to the US. So we are opening our first US boutique in Beverly Hills. So this will be our first shop in the US. Besides also the online presence is going to be further expanded in the US. We are also expanding retail activity in Germany. We will open two further shops. So the five-year vision is to be present in every European major city with one of our boutiques and also online. One thing I would like to add for the 2025 plans is you will see a lot of brand collaborations this year.

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