Noordia MVEye Interview Transcript

Hi, I am Nóra Pozsgai one of the owners of Noordia which is a Hungarian luxury jewelry brand. It was launched in July 2023 offering jewelry adorned with lab-grown diamonds. Our goal is to make diamonds accessible to everyone while committing to sustainability and ethical sourcing. Customers enjoy a personalized consultations and comprehensive shopping experience at our showroom and online platforms.

From the beginning our goal was to offer diamonds sourced sustainably and free from the negative impacts of mining. This innovative and conscious approach became the foundation of our brand.

Noordia stands out by presenting diamonds not just as luxury items but as accessible experiences. Our omni channel strategy ensures both online and offline presence while we also offer custom jewelry design services.  As part of our sustainability efforts, we plant a tree for every piece of jewelry sold.

Our most popular styles are custom designed engagement rings which create a special emotional connection for our customers. Earrings are also highly sought after, especially as gifts for special occasions.

The demand for Lab-grown diamonds in Hungary is growing rapidly as more customers recognize their sustainability and ethical benefits. LGDs have the same qualities and as natural diamonds, but offer the luxury experience at a more affordable price, making them increasingly popular among Hungarian consumers.

For Noordia, 2025 will be a year of growth focusing on strengthening our market leadership. We plan to develop our wholesale model and launch collaborations in the fashion industry and other creative segments. We aim for active participation in exhibitions, wedding expos and influencer campaigns.

The global awareness of lab grown diamonds continues to rise and as consumer consciousness grows they will play increasingly significant role in the jewelry and luxury industry. In the long-term  buyers are expected to prioritize origin and sustainability factors in their decisions.

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