Daniel’s and Affinity Launch EcoLove Green Pure

Brands, Fine Jewelry, Lab-Grown Diamonds, Retail

Daniel’s and Affinity Launch EcoLove Green Pure

Made with 100% Renewable Energy Throughout the Entire Manufacturing Process

The Grown Diamond Trade Organization (GDTO) has announced that founding members Daniel’s Jewelers and Affinity Diamonds have launched the EcoLove Green Pure Lab Grown Diamond Collection made with 100% Renewable Energy throughout the entire manufacturing process.

“I believe we are the only retailer in the nation that can make this claim. It has been a multi-year quest of mine to make this happen. To get an entire piece of finished jewelry grown with renewable energy, including the diamond melee, for the complete manufacturing value chain from growing to cutting to polishing to jewelry manufacturing, is a first in the industry.”

Before GDTO, there was no way to present this to a customer over the counter. Today GDTO’s detailed sustainability survey and new jewelry reports give growers, manufacturers and retailers a new way to present an honest and accurate sustainability rating about their specific lab-grown diamond jewelry purchase.

EcoLove 1-1/4 CTW Lab Grown Diamond Halo Bridal Set in 10KT Gold
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