7 Million You Tube Views

Lab-Grown Diamonds, Next Gen Consumer, Retail

7 Million You Tube Views

Powerful diamond exposé catches fire on the web...

Don’t forget to read the reviews…

This video was sponsored by Indian retailer Varniya. It is very engaging and intense but don’t forget to read the comments as they tell a powerful story too. Some excerpts include:

Very recently advised my mom against buying a diamond ring due to no resale value but had no idea about this horrific blood diamond history.

What haunts me about diamonds isn’t just blood mines or exploitation — it’s how something so small controls entire emotions, relationships, and status games. I’ve seen people measure love in carats and worth in sparkle. The real darkness isn’t in the mines, it’s in how we’ve let a stone define our self-worth and social currency.

This video doesn’t just educate the Indian audience, but has the potential to inspire and impact viewers globally. You’ve boldly targeted the powerful corporate giants here.

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