Opportunities, Strategies, and Percentages for Selling LGDs to Consumers
THE MVEye's Core 3.5 Lab-Grown Diamond Consumer Segments
“We’ve been researching the consumer and trade lab-grown diamond markets since 2004. This report presents the core 3.5 consumer segments that our research has consistently pointed to as driving the explosive global growth of LGDs,” said Marty Hurwitz, CEO and co-founder of THE MVEye. “We have defined the opportunities, strategies and closing percentages successful jewelry retailers are achieving when selling LGDs to each of these consumer segments.”
We've worked with clients at every stage of the pipeline.
The most important part of the equation is the consumer.
Nothing sells in jewelry until it sells at retail.
Retail is never going to be the same again.
The consumer is changing everything.
The consumer's voice is the only one that counts.
"Demography is showing us the path to the new consumer, defined by three massive spending segments: multicultural consumers, self-purchasing females, and next-generation bridal consumers. The jewelry industry must embrace the new consumer and employ them, create for them, market to them, and provide innovative experiences. He or she who wins the new jewelry consumer wins the race."
- Marty Hurwitz, Co-founder and CEO THE MVEye
This is an exciting time in the history of the gem, jewelry and watch industries. If you are looking for a speaker for your next event or conference, live or via web meeting, contact THE MVEye today for a customized quote and scheduling availability for our CEO Marty Hurwitz.
A dynamic presenter, Marty will enlighten your event and engage with your participants on topics such as these:
Current consumer research, trends and behaviors driving the jewelry and watch business
The lab-grown diamond revolution
Which watch brands are sticky with next gen consumers
The state of jewelry retailing today. Who get's it and who's on the way out.
Why the jewelry category grows organically every year
International markets of opportunity
Key consumer demographics of influence and how they will drive the next 40 years of discretionary spend
