Lab Grown Diamonds And Their Future In The Luxury Industry

Lab Grown Diamonds And Their Future In The Luxury Industry

GRADUATING PROJECT Submitted in fulfilment of requirements of Master's in Science degree MSC International Luxury Brand Management A classic graduation project created and submitted by : Shweta KUMARI(ETU20212633) RSB , Rennes, France -35000 Date of submission : 28/08/2023. Purpose : The purpose of this study is to bring insights about lab grown diamond products and their potential future in luxury industry. The aim of this study is to analyse perceived value of the LGD by the diamond industry, luxury brands and their target consumers and its acceptance and usage in near future by them.

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THE MVEye Gift-Giving Birthday Study

THE MVEye Gift-Giving Birthday Study

The earliest known mention of a birthday celebration (around 3,000 B.C.E.) was a Pharaoh's. The Greeks added candles to cakes. Ancient Romans were the first to celebrate birthdays for the common man (but just the men). The contemporary birthday cakes were invented by German bakers in the 1800’s. There doesn’t seem to be a defining history of when jewelry was given as birthday gifts, but we do know that 180,000 year old mummies have been found wearing self-adornment items Couldn’t some have been birthday gifts?

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MVEye Father's Day 2023 Research Report

MVEye Father's Day 2023 Research Report

We studied 330 respondents in June 2023 - USA only - All ages - 50% men, 50% women - 58% of men are fathers. Here are the results...

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Jewelry Industry Trade Shows Are Alive and Well in 2023

Jewelry Industry Trade Shows Are Alive and Well in 2023

It’s Show Time Again and The Jewelry Business is Coming Out to Play Industry trade shows are alive and well in 2023. The jewelry industry trade shows are alive and well in 2023, according to a recent market research study conducted by THE MVEye (MVI Marketing LLC). The study, completed by members of the jewelry trade, including retailers, wholesalers, designers, and manufacturers, focused on their likelihood to attend jewelry trade shows in 2023. "The results of this study are very encouraging for the jewelry industry," said Liz Chatelain, President of THE MVEye. "Despite the challenges faced by the industry in recent years, it is clear that trade shows remain a vital part of the business landscape."

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