Consumer Pent Up Demand Silver Jewelry Research

Consumer Pent Up Demand Silver Jewelry Research

Silver Promotion Service sponsored this U.S. consumer research study to gauge the attitude toward and purchase intent for fine jewelry. The results show a high level of pent-up demand for jewelry, as well as intent to buy silver jewelry during the COVID-19 pandemic and after quarantines are lifted.

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Mother's Day 2020 Research Report

Mother's Day 2020 Research Report

This MVI Marketing study was deployed the day after Mother's Day 2020. The objective was to understand how fine jewelry and watches fared compared to other typical Mother's Day gifts and how COVID-19 affected the Mother's Day holiday.

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Luxury Self Purchasing Female Research Report

Luxury Self Purchasing Female Research Report

MVI recently completed another in a series of quantitative research studies with Luxury Self Purchasing Females (SPFs) to better understand the opportunity with this unique growth demographic for luxury consumer goods. This study focused on 4 key product segments: Jewelry, Handbags, Travel and Lab Grown Diamonds.

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The Need for 3rd Party Verification of Mined and Lab-Grown Diamond Claims

The Need for 3rd Party Verification of Mined and Lab-Grown Diamond Claims

Today’s consumers of food, household products and even cars are demanding to know more about the origin of the products they buy and how they came to market. Many of the major industries are now sharing this type of information with their retailers and consumers alike backed up by independent 3rd party verified marketing claims.

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MVI's Latest Lab-Grown Diamond Consumer Research

MVI's Latest Lab-Grown Diamond Consumer Research

The latest results of our July 2019 research, conducted with Millennial consumers on their mobile devices, show a continued growth in both awareness and acceptance of lab-grown diamonds as both a center stone for engagement rings and fashion jewelry category among self-purchasing females.

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A Diamond Choice 2019 Lab-Grown Diamonds & The Future of The Diamond Industry

A Diamond Choice 2019 Lab-Grown Diamonds & The Future of The Diamond Industry

In every new product launch there are identifiable, pivotal events that lead to their success, and 2018 was a landmark year for lab-grown diamonds. As the year progressed, lab-grown diamonds continued their unmistakable upward trajectory demonstrated by increased acceptance among diamond dealers, jewelry manufacturers, retailers and most importantly, consumers.

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Millennial Consumer Research Self Purchasing Females: Luxury Growth Demographic of Opportunity

Millennial Consumer Research Self Purchasing Females: Luxury Growth Demographic of Opportunity

MVI Marketing LLC conducted this research study to assist luxury brands to better understand and communicate with young luxury consumers.

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