Schedule a web meeting time with THE MVEye CEO Marty Hurwitz after the show. Marty Hurwitz is a subject matter expert on lab-grown diamonds and the technologies and processes currently operating and in development in the prime growing sectors. He also publishes the highly regarded Lab-Grown Diamond Market Intel Report.
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U.S. consumers are excited about celebrating Valentine’s Day with 73% indicating that they will do something to celebrate. Thirty-seven percent said that they will spend more on giving gifts than they did last year. Valentine’s Day has historically been a dining out, flowers and chocolate holiday with jewelry coming in as a distant fourth. During the past 3 years of COVID, jewelry giving increased. This year’s research shows that jewelry is still a major gift category with approximately 25% of respondents planning to give fine jewelry as a gift. Almost all the jewelry will have gemstones with 38% mined diamonds and 16% lab grown diamonds. A larger percentage of women (28%) who indicated they would give jewelry chose lab-grown diamonds vs. 8% of men. “Many women see lab-grown diamond as their jewelry of choice for gifts,” said Liz Chatelain, President, THE MVEye who added, “The wide of assortment and price points have given them greater opportunity to give fine jewelry in recent years.” Of those giving jewelry, about 56% will spend over $300, while 44% will spend under $300. Men are the big spenders for jewelry: 74% say they will spend over $300 versus 29% of women who will spend that much. This research shows a projected spend increase for fine jewelry of 8% over 2022 and a 24% over 2018. Necklaces or rings are the top products selected for women and rings or bracelets for men. This study was conducted with over 300 U.S. consumers between the ages of 18 and 70.
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MVI Marketing LLC conducted this research study to assist luxury brands to better understand and communicate with young luxury consumers.
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