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THE MVEye Gift-Giving Birthday Study

THE MVEye Gift-Giving Birthday Study

The earliest known mention of a birthday celebration (around 3,000 B.C.E.) was a Pharaoh's. The Greeks added candles to cakes. Ancient Romans were the first to celebrate birthdays for the common man (but just the men). The contemporary birthday cakes were invented by German bakers in the 1800’s. There doesn’t seem to be a defining history of when jewelry was given as birthday gifts, but we do know that 180,000 year old mummies have been found wearing self-adornment items Couldn’t some have been birthday gifts?

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Valentine’s Day 2023 From the Consumer’s Perspective

Valentine’s Day 2023 From the Consumer’s Perspective

U.S. consumers are excited about celebrating Valentine’s Day with 73% indicating that they will do something to celebrate. Thirty-seven percent said that they will spend more on giving gifts than they did last year. Valentine’s Day has historically been a dining out, flowers and chocolate holiday with jewelry coming in as a distant fourth. During the past 3 years of COVID, jewelry giving increased. This year’s research shows that jewelry is still a major gift category with approximately 25% of respondents planning to give fine jewelry as a gift. Almost all the jewelry will have gemstones with 38% mined diamonds and 16% lab grown diamonds. A larger percentage of women (28%) who indicated they would give jewelry chose lab-grown diamonds vs. 8% of men. “Many women see lab-grown diamond as their jewelry of choice for gifts,” said Liz Chatelain, President, THE MVEye who added, “The wide of assortment and price points have given them greater opportunity to give fine jewelry in recent years.” Of those giving jewelry, about 56% will spend over $300, while 44% will spend under $300. Men are the big spenders for jewelry: 74% say they will spend over $300 versus 29% of women who will spend that much. This research shows a projected spend increase for fine jewelry of 8% over 2022 and a 24% over 2018. Necklaces or rings are the top products selected for women and rings or bracelets for men. This study was conducted with over 300 U.S. consumers between the ages of 18 and 70.

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Consumer Pent Up Demand Silver Jewelry Research

Consumer Pent Up Demand Silver Jewelry Research

Silver Promotion Service sponsored this U.S. consumer research study to gauge the attitude toward and purchase intent for fine jewelry. The results show a high level of pent-up demand for jewelry, as well as intent to buy silver jewelry during the COVID-19 pandemic and after quarantines are lifted.

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Mother's Day 2020 Research Report

Mother's Day 2020 Research Report

This MVI Marketing study was deployed the day after Mother's Day 2020. The objective was to understand how fine jewelry and watches fared compared to other typical Mother's Day gifts and how COVID-19 affected the Mother's Day holiday.

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Luxury Self Purchasing Female Research Report

Luxury Self Purchasing Female Research Report

MVI recently completed another in a series of quantitative research studies with Luxury Self Purchasing Females (SPFs) to better understand the opportunity with this unique growth demographic for luxury consumer goods. This study focused on 4 key product segments: Jewelry, Handbags, Travel and Lab Grown Diamonds.

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The Need for 3rd Party Verification of Mined and Lab-Grown Diamond Claims

The Need for 3rd Party Verification of Mined and Lab-Grown Diamond Claims

Today’s consumers of food, household products and even cars are demanding to know more about the origin of the products they buy and how they came to market. Many of the major industries are now sharing this type of information with their retailers and consumers alike backed up by independent 3rd party verified marketing claims.

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A Diamond Choice 2019 Lab-Grown Diamonds & The Future of The Diamond Industry

A Diamond Choice 2019 Lab-Grown Diamonds & The Future of The Diamond Industry

In every new product launch there are identifiable, pivotal events that lead to their success, and 2018 was a landmark year for lab-grown diamonds. As the year progressed, lab-grown diamonds continued their unmistakable upward trajectory demonstrated by increased acceptance among diamond dealers, jewelry manufacturers, retailers and most importantly, consumers.

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The Hispanic Jewelry Market in the USA: The Hidden Giant Updated April 2015

The Hispanic Jewelry Market in the USA: The Hidden Giant Updated April 2015

It is projected that Hispanics will account for 30 percent of the total USA population by 2050. With 44 million Hispanics in the USA today, having the ability to reach the Hispanic consumer is invaluable to any jewelry retailer, manufacturer or consumer brand.

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