Ancient Treasure, Modern Luster- A Benchmark Study of Consumer Preferences for Pearls

Ancient Treasure, Modern Luster- A Benchmark Study of Consumer Preferences for Pearls

$250.00

The Cultured Pearl Association of America engaged MVI Marketing LLC (THE MVEye) to conduct an independent consumer market research survey to assess current consumer preferences and likely behavior related to cultured pearls and cultured pearl jewelry. This is the first major U.S. consumer study focused on cultured pearls, and will serve as a benchmark for future market research. The objective of the survey is to identify consumer shopping and buying patterns related to cultured pearls and pearl jewelry, and differences among various demographics to identify opportunities for the pearl industry.

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Colored Gemstones Capture More Consumer and Trade Attention

Colored Gemstones Capture More Consumer and Trade Attention

$250.00

Over 93% of U.S. jewelry consumers Love or Like ALL three precious colored gemstones - emerald, ruby and sapphires. This is according to the Fall 2020 Comprehensive Consumer and Trade Colored Gemstone Market Research Study report, from THE MVEye, the leader in market research for the global gem, jewelry and watch industries. “Precious color is once again a clear winner for the consumer seeking fresh looks in fine jewelry styles and for the trade trying to capture the imagination of self-purchasing females and next gen jewelry buyers,” said Marty Hurwitz, CEO THE MVEye.

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Gaining Critical Mass 2020 Lab-Grown Diamond Consumer & Trade Research Report

Gaining Critical Mass 2020 Lab-Grown Diamond Consumer & Trade Research Report

$250.00

MVI Marketing LLC (THE MVEye), the leader in market research for the global gem, jewelry and watch industries, today announced the completion of its 2020 Lab-Grown Diamond Consumer and Trade Market Research Report entitled Gaining Critical Mass. The report is the result of comprehensive, quantitative online studies and video interviews with consumers, along with one on one evaluations of jewelry retailers.

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