Crafting Unity, Adorning Diversity- Cracking the Code to Engage High Income African American Buyers in the Luxury Jewelry Sector

Crafting Unity, Adorning Diversity- Cracking the Code to Engage High Income African American Buyers in the Luxury Jewelry Sector

$350.00

The report is based on a collaborative and comprehensive research study conducted by THE MVEye and Stephanie Coleman, publisher of Tré Magazine, delving into the unique world of high-income African-American jewelry consumers in the USA. By concentrating on those who self-identify as Black/African-American, and further affirming their Black heritage, this report captures a unique perspective from participants aged 20-59 with a household income of $100K and above. The findings offer an in-depth look into both past jewelry buying and potential future shopping behaviors. Moreover, it looks closely at preferences that consider the nuances of the participants' heritage, ensuring a comprehensive understanding of this influential market segment.

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Ancient Treasure, Modern Luster - A Benchmark Study of Consumer Preferences for Pearls

Ancient Treasure, Modern Luster - A Benchmark Study of Consumer Preferences for Pearls

$250.00

The Cultured Pearl Association of America engaged MVI Marketing LLC (THE MVEye) to conduct an independent consumer market research survey to assess current consumer preferences and likely behavior related to cultured pearls and cultured pearl jewelry. This is the first major U.S. consumer study focused on cultured pearls, and will serve as a benchmark for future market research. The objective of the survey is to identify consumer shopping and buying patterns related to cultured pearls and pearl jewelry, and differences among various demographics to identify opportunities for the pearl industry.

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