Toyota continues to innovate with the launch of the C-HR Diamond Collection, a unique collaboration with Australian jewellery designer Millie Savage as part of a new campaign created by independent agency HERO.
 
With a design inspired by the angular lines of a diamond, Toyota’s all-new C-HR lives on the edge of what’s expected. Brought to life via HERO, the campaign reveals that the vehicle wasn’t just inspired by a diamond but actually became one, through a first-of-its-kind collection made with lab-grown diamonds created using different parts of the vehicle.