Sustained broad-based growth in 2024...
Key success metrics:
– Jewelry grew +9% organically, more than 3x the general market.
– All regions participated to growth, with Europe growing L4L sales +11% vs. previous year, the
Americas +10%, and Asia +3%, despite China’s slowdown.
– Record sales were achieved in the strategic US market and home market Austria.
– Gained market-share in 8 out of the top-10 markets.
– Swarovski Created Diamonds sales (lab-grown) more than doubled vs. previous year.
– Store profitability was up +7% vs. previous year.
“This strong and consistent results delivery further validates the potency of the LUXignite strategy and Swarovski's ability to execute with excellence. These achievements in a difficult and volatile environment is a tribute to the dedication of Swarovski’s employees and partners around the world, and to the support of our board and shareholders. In 2025, instability in our operating environment will likely persist, but as we celebrate our 130th anniversary our focus will remain on the disciplined execution of our strategy, with continued focus on superlative creativity, strategic investments, and financial rigor”.
CEO Alexis Nasard Tweet

