It is projected that Hispanics will account for 30 percent of the total USA population by 2050. With 44 million Hispanics in the USA today, having the ability to reach the Hispanic consumer is invaluable to any jewelry retailer, manufacturer or consumer brand.

It was so positive to see the Zales 2024 Merry Me TV Spot (in Spanish).

In 2005 THE MVEye developed the first-ever measurement of the USA Hispanic Jewelry Market.

In June of 2011 MVI began the development of a study to validate the findings of the 2005 research, quantify the progression of the market sizing and detail comparisons of the data from 2005 and 2011.

In 2015 MVI  updated this report so as to provide ongoing insights into this dynamic market segment.