Canadian powerhouse brand adds lab-grown collection…
In an interview in Vogue this past week, Mejuri CEO, Noura Sakkijha, discussed her brand’s entry in the lab-grown diamond space.
“The response to our lab-grown sapphires has been overwhelming, and we’re excited to watch this category grow on our platforms and in-store.”
The Mejuri lab-grown diamond collection continues a trend we’re seeing more and more in jewelry retailing. Brands, with scalable, younger consumer appeal, particularly with self purchasing females, are adopting the mantra- make diamonds more accessible.
We couldn’t agree more with this strategy for lab-grown diamond fine jewelry. It’s not diamonds are forever, it’s DIAMONDS ARE FOR EVERYONE!
Bye the bye also this week Rob Bates reported that Mejuri has confirmed plans for 20 more brick and mortar locations in 2024!
This brand is on the rise and worth keeping an eye on!
