Japan’s First Lab-Grown Diamond Jewellery Brand Holds Pop-up Event

Brands, Fine Jewelry, Lab-Grown Diamonds, Retail

Japan’s First Lab-Grown Diamond Jewellery Brand Holds Pop-up Event

Singapore from Thursday, 28 November through Sunday, 1 December 2024

The lineup for this SHINCA pop-up event will include a rich variation of Coloured Lab-Grown Diamond rings for better enjoyment of the abundant colour offerings that are a feature of SHINCA, as well as Singapore Pre-sale products and the Large Stone Collection, which will be available exclusively at the SHINCA IMAYO Isetan Scotts store.

During the event, a jewellery coordinator from the brand’s flagship store, SHINCA Ginza, will provide insights into the technologies and designs behind each piece, share the latest jewellery trends from Japan, and advise customers on jewellery selection. Also, a SHINCA original design mirror will be given away with purchases to the first 50 customers, while Isetan Privilege members will exclusively receive a promotion voucher (equivalent to 10% of the purchase amount) redeemable at Isetan Scotts. Displays and events will highlight the appeal of Lab-Grown Diamonds by exhibiting the Lab-Grown Diamond gemstones and their growth process along with explanations of key differences from natural diamonds.

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