The gulf between what consumers want and what retailers think they want is massive
The jewelry industry is experiencing a renaissance, driven by the growing demand for custom and bespoke pieces. Consumers, particularly millennials and Gen Z, are increasingly seeking unique, personalized jewelry that reflects their individual styles and values. And THE MVEye‘s own research shows that the gulf between what consumers want and what retailers think they want is massive.
We asked retailers....
We asked consumers...
Of those consumers that answered "Yes" we asked...
"Now, we’re stepping into something completely different: Dream It, Build It. Real custom jewelry. Like you-draw-it-on-a-napkin custom. And here’s the kicker—it actually works! Why Now? Because the stars have finally aligned. Three things made it possible: 1. Rapid CAD/CAM Design – Remember when getting a custom sketch into production felt like sending smoke signals across the Pacific? Those days are dead. Now, you send us a sketch, we scan it, and our overseas partners crank out a CAD rendering overnight. Literally overnight. We’re talking tomorrow morning, you’re looking at a 3D model of your ring. 2. Lab-Grown Diamonds – This is a game-changer. Back in the day, you’d spend hours picking stones, weighing the pros and cons of clarity, color, and cost. Now? Lab-grown is plug-and-play. Two categories: Great and Perfect. $200-$300 a carat. No surprises. No guesswork. Just stunning stones that show up exactly how you want them. 3. Factories That Get It – It’s like the universe finally decided to let manufacturers in on the secret. We now have partners—not enough, but we’re working on it—who have the infrastructure to pump out bespoke pieces in 10 business days. Not semi-custom. Not assemble-your-own kits. Actual custom jewelry in your hands in under two weeks. Bring Your Ideas. We’ll Make Them Real."
