Galaxy Lands Down Under

Brands, Lab-Grown Diamonds, Retail

Galaxy Lands Down Under

With innovation and artistry in their DNA

With created diamond collections already in the USA and Canada, Swarovski has now announced the global expansion of its fine jewellery category across 21 key stores within both Australia and New Zealand.

This coincides with the announcement of a partnership with the International Gemological Institute (IGI), which will certify all laboratory grown diamonds in Swarovski’s ‘Galaxy’ collection.

The independent body, which is a global leader for diamond assessment and has almost 50 years of experience in diamond grading, will certify the quality of every lab-grown diamond adorning new Swarovski Created Diamond collections according to the 4Cs of diamond quality: cut, colour, clarity, and carat weight.

In 1895, Daniel Swarovski’s ambitious vision​ to offer a feeling of luxury to everyone led to the creation​ of Swarovski. With innovation and artistry in our DNA, it’s a natural progression to embrace the concept​ of laboratory grown diamonds, which are​ 100% identical to their mined counterparts in​ every way but how they originate. Swarovski’s heritage of creative savoir-faire​ and limitless imagination in designing joyfully extravagant​ and elegant jewellery is beautifully expressed in this​ Swarovski Created Diamonds Collection. Swarovski Created Diamonds jewellery and crystal jewellery live in the same world, allowing our customers more choice and variety.

The new Galaxy Collection of Swarovski Created Diamonds​ is the first designed by Creative Director​ Giovanna Engelbert. A beautiful expression of her​ exceptional vision, it brings a playful new​ approach to diamond design.​ The collection evokes the wonder of the galaxy​ and the deep mysteries of the cosmos, and is​ inspired by the depth and beauty of the diamonds​ themselves. The designs feature intensely light,​ laboratory grown diamonds standing alone​ as solitaires, or shaped as contemporary clusters. ​Each piece is crafted from the finest materials including​ gold and sterling silver, highlighting meticulous​ craftsmanship and timeless style.​

Swarovski Created Diamonds are 100% identical to mined diamonds – the only difference is how they originate. They are made using a process that replicates nature, resulting in a lab-grown diamond that is indistinguishable from a mined diamond in all chemical, physical, and optical attributes and are considered to be more environmentally friendly.

Entry into the fine jewellery market is a natural evolution for the brand, which has offered lab-grown diamonds since 2016 as part of its B2B portfolio.

“Lab-grown diamonds will play a significant role in the future of the diamonds category, and they represent a strategic growth category for Swarovski. Our partnership with IGI will guarantee the quality of each stone in our forthcoming Swarovski Created Diamonds collections, enhancing consumer trust and confidence during our global roll out.”


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