Championing Sustainability in Lab-Grown Diamonds...
The Grown Diamond Trade Organization (GDTO) is thrilled to announce that Daniel’s Jewelers and Pure Grown Diamonds have become inaugural members of the GDTO. Both companies stressed that GDTO aligns with their commitments to quality, transparency, and sustainability in the jewelry industry. The new GDTO Jewelry Report and its groundbreaking Sustainability Rating will enhance Daniel’s Jewelers’ and Pure Grown Diamonds’ offerings and provide customers with a clear sustainability story.
"We're excited to join the GDTO and be part of this transformative movement in the lab-grown diamond industry. The GDTO's focus on high standards and transparency perfectly aligns with our values and dedication to providing our customers with the best possible products."
GDTO’s Jewelry Reports offer reliable and affordable certifications covering manufacturing processes, quality control, and detailed specifications of finished jewelry. This comprehensive approach ensures that consumers receive accurate and trustworthy information about their purchases.
“We’ve been extremely interested in participating in a new organization that is born directly from the lab-grown diamond community and has its own eco-system, versus parroting everything that came from the mined diamond space.”
As GDTO members, Daniel’s Jewelers and Pure Grown Diamonds will benefit from:
- Access to a co-op advertising fund
- Sales associate training materials
- Consumer and trade PR support
- Vendor matching
- Government lobbying
- Capital raising assistance
Both members expressed a commitment for a unified voice, presented to consumers, for lab-grown diamond jewelry.
"Lab-grown diamonds should be celebrated for their quality and sustainability. The GDTO's new Jewelry Report, including the Sustainability Rating, allows us to confidently share the story behind our diamonds, reinforcing our commitment to ethical practices."
“As consumer demand continues to explode globally for lab-grown diamond fine jewelry, we look forward to shaping how the lab-grown diamond industry speaks to the consumer in a unified voice."
"As the diamond industry rapidly bifurcates into mined and lab, it’s critical to the whole industry that each segment has its own unique voice. It’s confusing how lab diamonds represent themselves today and it undermines both lab and mined alike. I look forward to GDTO providing that distinctive voice to the consumer."
Pure Grown Diamonds will be offering the GDTO’s new lab-grown diamond jewelry reports to retailers visiting booth 7123 at the JCK 2024 show in Las Vegas.
For more information about Daniel’s Jewelers, visit www.danielsjewelers.com.
For more information about Pure Grown Diamonds visit www.puregrowndiamonds.com.
To learn more about GDTO and membership opportunities, visit www.gdto.org.
