Colored Gemstones Capture More Consumer and Trade Attention

9 February 2021- Austin, Texas: Over 93% of U.S. jewelry consumers Love or Like ALL three precious colored gemstones - emerald, ruby and sapphires.

This is according to the Fall 2020 Comprehensive Consumer and Trade Colored Gemstone Market Research Study report, from MVI Marketing LLC (THE MVEye), the leader in market research for the global gem, jewelry and watch industries.

“Precious color is once again a clear winner for the consumer seeking fresh looks in fine jewelry styles and for the trade trying to capture the imagination of self-purchasing females and next gen jewelry buyers,” said Marty Hurwitz, CEO of MVI Marketing LLC (THE MVEye), who adds, “bridal jewelry with precious colored gemstones saw the largest category increase from both consumers and jewelry retailers.” Rupak Sen, VP of Marketing & Sales of FURA, an international colored gemstone mining company which commissioned this research, noted: “Our entire team at FURA along with our customers are excited about the positive results this research study has found regarding the opportunity for growth in the precious gemstone category.”

Colored Gemstones Capture More Consumer and Trade Attention

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