Profiting with Lab-Grown Diamonds in 2021
The Consumer is Driving This Train!
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This MVI Marketing study was deployed the day after Mother's Day 2020. The objective was to understand how fine jewelry and watches fared compared to other typical Mother's Day gifts and how COVID-19 affected the Mother's Day holiday. It was completed by 405 U.S. sons, daughters, husbands and mothers who are fine jewelry consumers.