Latest MVI Research Focuses on Luxury Self Purchasing Females
Jewelry, Handbags, Travel and Lab-Grown Diamond Product Categories Studied
MVI recently completed another in a series of quantitative research studies with Luxury Self Purchasing Females (SPFs) to better understand the opportunity with this unique growth demographic for luxury consumer goods. This study focused on 4 key product segments: Jewelry, Handbags, Travel and Lab Grown Diamonds.
MVI’s 2019 SPF research study identified 2 key value drivers of why respondents purchased luxury for themselves as…so they can get exactly what they want and to celebrate a milestone.This year’s research revealed different value drivers for the study respondents:
●To reward themselves for a goal or achievement
●Self-Love
●Just because
Other key findings included:
