The goal for this research was to gather Global Voices from jewelry retailers and consumers to understand their opinions on the biggest change to the fine jewelry industry since the early 90s when the Argyle Diamond mine came online.... Rapid acceptance of lab-grown diamonds (LGDs).
Read the Report›Latest MVI Research Focuses on Luxury Self Purchasing Females
Jewelry, Handbags, Travel and Lab-Grown Diamond Product Categories Studied
MVI recently completed another in a series of quantitative research studies with Luxury Self Purchasing Females (SPFs) to better understand the opportunity with this unique growth demographic for luxury consumer goods. This study focused on 4 key product segments: Jewelry, Handbags, Travel and Lab Grown Diamonds.
MVI’s 2019 SPF research study identified 2 key value drivers of why respondents purchased luxury for themselves as…so they can get exactly what they want and to celebrate a milestone.This year’s research revealed different value drivers for the study respondents:
●To reward themselves for a goal or achievement
●Self-Love
●Just because
Other key findings included:
