Opportunities, Strategies, and Percentages for Selling LGDs to Consumers

THE MVEye's Core 3.5 Lab-Grown Diamond Consumer Segments

“We’ve been researching the consumer and trade lab-grown diamond markets since 2004. This report presents the core 3.5 consumer segments that our research has consistently pointed to as driving the explosive global growth of LGDs,” said Marty Hurwitz, CEO and co-founder of THE MVEye. “We have defined the opportunities, strategies and closing percentages successful jewelry retailers are achieving when selling LGDs to each of these consumer segments.”

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JCK Holiday Commercials Research Report

JCK asked MVI Marketing to conduct consumer research on eight actual Christmas commercials (videos) from eight major jewelry brands. The companies/brands represented were: Forevermark, James Allen, James Avery, Jared, Kay Jewelers, Pandora, Swarovski, Tiffany&Co.

The survey was deployed December 10 through December 12, 2019 to 606 consumers with the following demographics:

USA only
Male (43%) and Female (57%)
Household Income > $25,000
Millennials (born 1980 - 1994: 35%); Gen X (born 1965 - 1979: 33%) and Baby Boomers (born 1944 - 1964: 32%)

The goal of the survey was to understand consumer favorites of the eight commercials and any difference in preference based on age group. Consumers were shown videos to view and evaluate in a random order so as not to give preference to any company/brand.

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Opportunities, Strategies, and Percentages for Selling LGDs to Consumers

THE MVEye's Core 3.5 Lab-Grown Diamond Consumer Segments

JCK Holiday Commercials Research Report

Fill out the following form to download this report.

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One-hour Consultation with Marty for $695