JCK asked MVI Marketing to conduct consumer research on eight actual Christmas commercials (videos) from eight major jewelry brands. The companies/brands represented were: Forevermark, James Allen, James Avery, Jared, Kay Jewelers, Pandora, Swarovski, Tiffany&Co.
The survey was deployed December 10 through December 12, 2019 to 606 consumers with the following demographics:
Male (43%) and Female (57%)
Household Income > $25,000
Millennials (born 1980 - 1994: 35%); Gen X (born 1965 - 1979: 33%) and Baby Boomers (born 1944 - 1964: 32%)