It Is Time to Rethink the Diamond Stud Category

Diamond studs: a staple in many women’s jewelry boxes and a staple for most every jewelry retailer. Yet, “it is time to rethink the stud category!” according to 66% of jewelers surveyed in May 2019.

David Weisz & Sons, a 70-year-old diamond house in New York city, with a great heritage, contends that diamond studs is an under-exploited category and should be contributing at least 10% of a store’s total jewelry sales, and so they commissioned a survey by MVI Marketing LLC to see if jewelers agree.