THE MVEye has released its latest consumer research report, Timeless Taste: Unveiling Women's Choices in Luxury Watches. This comprehensive study delves into the luxurious world of high-income female watch connoisseurs in the United States, offering unprecedented insights into their preferences and purchasing behaviors within the luxury watch market.
Read the Report›The Women’s Jewelry Association’s Gender Equality Project released the results of its first survey, which asked members of the gem, jewelry, and watch industries to comment on workplace practices where gender could be a factor.
WJA engaged MVI Marketing, a trade and consumer research company that works exclusively for the gem, jewelry and watch industries, to assist in designing a questionnaire intended to gather the most useful information on this topic. MVI conducted the survey in fall 2018, and ensured confidentiality for survey participants. It also designed the survey so that there were two sets of questions – one for owners and one for employees.
“The goal of the survey results is to help WJA better understand the most pressing gender-related issues people in the industry encountered, so we can create programming and initiatives tailored to those issues,” says WJA Executive Director Bernadette Mack.
