Millennial Consumer Research Lab Grown Diamonds
Latest MVI Research Shows Growing Interest in Lab Grown Diamonds Among Millennial Age Consumers
Nearly 70% Would Consider Lab Grown Diamond for Engagement Ring
Austin, Texas- 3 May 2018: Millennial age consumers continue to show growing interest in lab grown diamonds, according to a consumer research study conducted by MVI Marketing LLC (MVI) in April 2018. Nearly 70% of respondents in this study said they would consider a lab grown diamond for an engagement ring center stone, a 13% increase from a previous research study on lab grown diamonds conducted by MVI in 2017.
Liz Chatelain, President of MVI stated: “In this study, we asked younger male and female consumers in the USA about their awareness of and interest in lab grown diamonds.” She added: “Millennials are clearly showing a strong level of interest and the progression since our 2017 has been significant.”
Key highlights from the study include...