Timeless Taste: Unveiling Women's Choices in Luxury Watches
THE MVEye, a renowned market research firm specializing in the gem, jewelry, and watch industries, has released its latest consumer research report, Timeless Taste: Unveiling Women's Choices in Luxury Watches. This comprehensive study delves into the luxurious world of high-income female watch connoisseurs in the United States, offering unprecedented insights into their preferences and purchasing behaviors within the luxury watch market.
Key Findings Include:
- A notable 49% of women with household incomes ranging from $200k-$300k have indulged in the purchase of watches priced at $20k and above.
- An impressive 59% of women earning over $300k annually have also invested in similarly priced exquisite timepieces.
- The research identifies the preferred luxury watch brands currently owned by these women and those they aspire to receive as gifts, price being no barrier.
Additionally, the study provides valuable insights into the shopping patterns of these affluent self-purchasers and offers strategic advice for watch brands and retailers aiming to amplify their appeal to this influential demographic.