Research Report

Today’s jewelry consumer can smell greenwashing, fluff and spin a mile away and unlike forgiving children, once a brand, store or product gets caught by today’s jewelry consumer, they will not get a second chance.

What Today's Jewelry Consumer Wants - 3rd Party Certification Matters

If you’ve ever spent even a small amount of time with kids, you know one thing for certain. They can smell a grown up’s b.s., baloney, fibs, lies, and fabrications a mile away. The same is true for today’s next gen jewelry consumers and THE MVEye’s research categorically supports this. Today’s jewelry consumer can smell greenwashing, fluff and spin a mile away and unlike forgiving children, once a brand, store or product gets caught by today’s jewelry consumer, they will not get a second chance.

Report Features

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