The goal for this research was to gather Global Voices from jewelry retailers and consumers to understand their opinions on the biggest change to the fine jewelry industry since the early 90s when the Argyle Diamond mine came online.... Rapid acceptance of lab-grown diamonds (LGDs).
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The history of how THE MVEye worked with the Argyle Diamond mine of Australia to introduce Champagne Diamonds to the jewelry consumer and trade is legend. Here's the inside story...
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From the beginning of the Champagne Diamond campaign the trade (the traditional jewelry retailing industry) were the skeptics. They didn't believe that consumers would be interested in natural color diamonds, especially browns, even if you changed the name.
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1994 was our first trip to India with Argyle and it was a wondrous, eye opening experience. The India people were warm, friendly, welcoming and appreciative. As we met the Argyle rough customers we began to evolve an idea to help them grow their businesses and help Argyle to add value to their product and...
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If you're developing a brand, you can't possibly over estimate the value of consumer market research and brand awareness testing. If you are raising capital for your brand, consumer market research and brand awareness testing become valuation multipliers that can drive your capital raise to new heights.
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When a company wants to enter the jewelry space from outside it can be a scary process. Particularly if that company is very large, very well healed and used to getting their way. So when Sequoia Capital, one of the largest venture capital companies in the world, contacted THE MVEye, we gave them a hard-core, honest perspective on their project and guess what...
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Coming soon
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