View Our Just Released Artisanal Gold Study

Artisanal Gold Study - Building Transparency into the Gold Supply Chain

MVI Marketing LLC (THE MVEye) benchmark gold study reveals consumers know little about the source of the gold in their jewelry. There is great opportunity for the jewelry industry to increase transparency in the gold supply chain. Knowing the origin of their gold is important to 51% of respondents: 20% do base their purchase decision on this knowledge, while 31% say they’d like to know, and it may impact their decision. Of the 21% who said they do not consider it, 26% were women and 9% were men.